You’d have to be living under a rock not to know that eCommerce and online shopping is hot these days. The way we shop for everything is changing and women’s fashion is changing also. Online stores are springing up all over the internet and a big share of them resemble the small corner women’s boutique we grew up with.
An 0nline boutique and shopping for fashion is totally different from purchases of cameras, computers and other goods or services. Items change quickly and must keep up with trends at a more feverish pace. Shopping online for women’s fashion is more about the discovery and finding what is trendy and might suit your taste and less dependent on online reviews or possibly comparison shopping for the best price.
This best price, commodity style shopper is less likely to visit the online boutique and although price point is a factor this allows the online store owner more opportunity to build a loyal following by offering good service and the top trends without as much sacrifice to profitability.
But how does a shopper find these boutiques and how does the boutique find these shoppers? Well this is where it gets more difficult. With the ease of setting up an online store becoming more simplified every day, just about any shop-owner can set-up their own online store. So, the competition is growing at a high pace and finding your niche is getting harder and harder.
Social media and smart marketing still gives small boutique and online stores opportunity to make a stand in this ever growing market segment. Shoppers are more and more wanting to rely on the expertise of the online boutique in telling them what is fashionable and what they should be buying. Online stores that can offer this authority by having a knowledgeable staff from purchasing items for the stores to helping clients make the best decisions when they purchase have the advantage. One such store that we came across is headed up by a young fashion designer. Building a following thru social media and word of mouth (from that same social media) helps the online boutique gain ground as a trusted source for lady’s apparel and fashionable selections. They were one of the first ones to capture new business by offering trendy selections such as Sued Fringe Vest and unique designs.
Look for more exciting news and reviews to help you find your best source for online fashion.